I’m just back from Paris, where I attended OuiShare Fest, a festival focused on Sharing Economy and launched a few years ago in France. We spent three days trying to focus on this movement. Trying to understand the dynamics, the potential and the hypothetical future. We also tried to suppose an objective parameter to evaluate Sharing Economy and encourage its development. The result? Little quantitative and more qualitative. As entrepreneur, I have never launched a Sharing Economy project. I’d like to, but I never did it. I think it’s a very interesting market, but, on the other hand, I see some limit, now hidden by the enthusiasm of the moment. I really hope it will be possible to find a concrete stability so that Sharing Economy won’t turn into another speculative bubble. As user instead I’m an enthusiastic Share Economy consumer. I got no car. When I travel I use Airbnb. And I only use shared bicycles. I do it for economic convenience, yes. I do it in order to reduce my environmental impact, sure. But the most important reason why I use Share Economy services is because they turn ordinary things into extraordinary. If you use Share Economy services everything is less taken for granted and that makes us smarter. If you only travel by hotel, every hotel, at the end, looks the same. Same services, same logics and so on. If you change the people, the house and the place in every city you travel in, every time is a surprise. You ought to be more proactive. More curious. And be predisposed to a higher rate risk. And that nudges our creativity. We go out by car and we get back by bicycle. We meet new people. We share the car with people we don’t know. Every action we do turns into a proactive action.